*Online Advertising: Facebook, Zalo, Email marketing & Google Ads

+ Manage Website/ Facebook Fanpage / Zalo Official Account.

+ Support Sales Department finding customers (B2B) through these channels.

+ Coordinate with agencies for Online Advertising campaigns (~$3,000 monthly budget).

+Use Google Analytics, Google My Business, Google Search Console, Google Tag Manager, Google Data Studio…to analyze performance of Online Advertising campaigns

*Content Marketing: Design, SEO & PR articles

+ Use Photoshop, AI, Proshow, Dreamweaver to create promotion materials: Brochure, Standee, Video,…

+ Use CMS to manage all content of website (can responsively display in Desktop & Moblile)

+ Make keywords reach top of Google Search result (ex: “cho thuê tài chính”, “thuê bao tài chính”, “thuê tài chính”,….)

+ Write monthly PR articles to publish in famous newspapers (cafef.vn, cafebiz.vn, vneconomy.vn,…)

Achievements:
– Increase follower from 0 to ~ 5,000 for Facebook and >1,200 for Zalo in 01 year.
– Referred > 600 customers to Sale Department with created sale volume >1,200,000 USD
– Referred >1,000 CVs to HR department in 02 years.
– Maintain ~15,000 visitors monthly access website of company.

– In charge of Promotion Campaigns for Dealers to expand customer base for company
– Sponsor for events of customers, Dealers or industrial associations. Join suitable exhibition to increase brand awareness and find new potential business opportunities for company
Achievements:
Success connecting > 80 Dealers to join campaigns.
Help company become member of >10 industry associations

+ Set up policies and guidelines related to PR & Marketing activities of company.
+ Develop KPIs, action plan, annual budget (~USD 50,000 each years) and measure performance; make monthly, quarterly, semi-annually and annually report. Present directly to CEO about PR & Marketing activities of company.

– Market research of new products, new marketing activities, price of products of competitors in South market
– Manage relationship with ceramic tile distributor by troubleshooting their problems with company, quality of products, sales campaign.
– Hold events for top sales distributors & join in industry exhibition to introduce new products of company

– Do Sales & Marketing for Capsule Coffee & Machine with Brand Nespresso
– Manage product stock to ensure its availability