Trần Thanh Tùng

Marketing Specialist at VeXeRe

Contact me at

About

I have 04 years experience in Marketing field and also have MBA degree. I am strong in Marketing B2B, especially know much about how to apply Digital Marketing in B2B market. I am very interested in Blockchain technology and hope can use it in EdTech industry.

Kinh nghiệm

Digital Marketing & Association Specialist

Phụ trách các hoạt động Marketing cho mảng SaaS của VeXeRe

Senior Digital Planning Officer

Công việc chính

Digital Marketing Task

*Online Advertising: Facebook, Zalo, Email marketing & Google Ads

+ Manage Website/ Facebook Fanpage / Zalo Official Account.

+ Support Sales Department finding customers (B2B) through these channels.

+ Coordinate with agencies for Online Advertising campaigns (~$3,000 monthly budget).

+Use Google Analytics, Google My Business, Google Search Console, Google Tag Manager, Google Data Studio…to analyze performance of Online Advertising campaigns

*Content Marketing: Design, SEO & PR articles

+ Use Photoshop, AI, Proshow, Dreamweaver to create promotion materials: Brochure, Standee, Video,…

+ Use CMS to manage all content of website (can responsively display in Desktop & Moblile)

+ Make keywords reach top of Google Search result (ex: “cho thuê tài chính”, “thuê bao tài chính”, “thuê tài chính”,….)

+ Write monthly PR articles to publish in famous newspapers (cafef.vn, cafebiz.vn, vneconomy.vn,…)

Achievements:
– Increase follower from 0 to ~ 5,000 for Facebook and >1,200 for Zalo in 01 year.
– Referred > 600 customers to Sale Department with created sale volume >1,200,000 USD
– Referred >1,000 CVs to HR department in 02 years.
– Maintain ~15,000 visitors monthly access website of company.

Traditional Marketing tasks

– In charge of Promotion Campaigns for Dealers to expand customer base for company
– Sponsor for events of customers, Dealers or industrial associations. Join suitable exhibition to increase brand awareness and find new potential business opportunities for company
Achievements:
Success connecting > 80 Dealers to join campaigns.
Help company become member of >10 industry associations

Planning tasks

+ Set up policies and guidelines related to PR & Marketing activities of company.
+ Develop KPIs, action plan, annual budget (~USD 50,000 each years) and measure performance; make monthly, quarterly, semi-annually and annually report. Present directly to CEO about PR & Marketing activities of company.

Marketing Executive

Công việc chính

Marketing Task

– Market research of new products, new marketing activities, price of products of competitors in South market
– Manage relationship with ceramic tile distributor by troubleshooting their problems with company, quality of products, sales campaign.
– Hold events for top sales distributors & join in industry exhibition to introduce new products of company

Sales Executive

Công việc chính

Task

– Do Sales & Marketing for Capsule Coffee & Machine with Brand Nespresso
– Manage product stock to ensure its availability

Giáo dục

University Of Economics Ho Chi Minh City

Master’s degree

Business Administration and Management

2014 – 2016

University Of Economics Ho Chi Minh City

Bachelor’s degree

Business Administration and Management

2010 – 2014

Chứng chỉ

Search Engine Optimization

Nhat Nghe Education JSC

Graphic For Advertiser

Nhat Nghe Education JSC

Kỹ Thuật Viên Thiết Kế Website

University of Science Ho Chi Minh City

Nghiệp Vụ Sư Phạm

Ho Chi Minh City University of Pedagogy